What On Earth? Goes Live

British biodiversity is currently under threat, with thousands of our plants and animals facing habitat destruction and homelessness. What on Earth is a call-to-action to identify as many plants and animals as possible in UK parks, gardens and hedgerows. The site invites you to  go outside and reconnect with all the weird and wonderful flora and fauna that inhabit our small but diverse land. 
Savage and Gray were commissioned to create a site where users could upload images and have them identified by experts. An interactive map of the World displays where the images have come from - and we've currently had uploads from as far away as Zambia, Russia and India.